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Management Team

LINDA SONDIK - Co-Founder and Chief Fitness Officer

Linda’s love for fitness carries through in every aspect of her life. As an avid runner, Linda has completed many marathons. Her NASM certifications include CPT, Corrective Exercise Specialist, Pre-Post Natal, Neurological Stretch, Weight Loss Specialist, Special Populations, and Women's Fitness Specialist. Linda remains active in high-profile Hospitality projects and is the Maître D at NYC's acclaimed Michelin-starred Le Coucou.


Michael is a multiple-disciplinary entrepreneur, with a 30+ year career spanning financial and legal consulting, high fashion and manufacturing, creative direction, technology and wellness industries. He is a nationally ranked competitive cyclist currently racing for the NY-based GF Capital team.

ADAM THIER - Managing Director

Adam comes to FitLore after overseeing the Sports Properties department at Madison Square Garden for seventeen years. Prior to that, he held positions as Marketing Director of Crain’s New York Business, as well as  working in Tokyo as a promotion consultant developing multimillion dollar sports and film related promotions for major consumer brands. 


Conrad oversees FitLore's extensive and multi-dimensional fitness and training services, calling from years of diverse experience and education including a Master's degree in Kinesiology, a degree in Languages Applied to Business, and a Master's degree in Management and Cross-Cultural Negotiations. He is fluent in Spanish, French, English, and German.

MICHELLE SHAPIRO - Director of Nutrition and Wellness Services

Michelle is an Integrative Registered Dietitian who specializes in root-cause and ancestral nutrition. Michelle oversees FitLore’s Wellness Division and brings many years of corporate wellness and individualized nutrition experience to the FitLore team. She ensures that innovative and effective services are delivered--and our clients feel well and nourished.

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